Hisense, established in 1969 and headquartered in Qingdao, China, owns four publicly listed companies, including Hisense Visual Technology and Hisense Home Appliances. Hisense operates multiple brands including Hisense, Gorenje, ASKO and so on. In 2023, Hisense TV held the largest market share in China and ranked second globally in terms of shipments. In China offline refrigerator market, Hisense ranked second in market share, and ranked third among its Chinese peers with regard to refrigerator export value.

Adhering to the consensus that "the majority of Hisense's development lies overseas", Hisense actively expands its global presence. Currently, Hisense owns 64 overseas companies and offices, 18 overseas industrial parks and production bases, and 13 R&D centers, with products sold in over 160 countries and regions.

Hisense entered the Saudi Arabian market in 2008, and in September 2023, it established a wholly owned subsidiary with a registered capital of USD 8 million, headquartered in Riyadh, the capital city. Hisense Saudi Arabia primarily engages in the trade of home appliances, covering TV, laser TV, refrigerators, freezers, air conditioners, washing machines and kitchen appliances. Currently, Hisense products already covered Saudi Arabia main home appliances channels like Jarir, Lulu, Sheit & Saif and Zagzoog, and has partnered with Extra for the direct sales, which is the largest home appliance retail chain in Saudi Arabia.

Main business involves trading home appliances, covering a wide range of products including televisions, laser TVs, refrigerators, freezers, air conditioners, washing machines, and kitchen appliances.